•Branding•

CASE STUDY:
Brand and logo for John Woolley Limited

• Analogue values in a digital world •

John Woolley, a highly respected land agent and chartered surveyor, left the partnership for which he and three previous generations of his family had run and started out on his own.

To call John a traditionalist would be too simplistic. The rural and agricultural sector within which he is a specialist, is steeped in tradition and multi-generational businesses. For many, their word is their bond and their handshake a promise. John is no exception to this, considering his work to be an extension of his personal code.

Although John embraces technology in support of his business, on an interpersonal level he still operates with a trust-based, value-added philosophy.

So how to represent this much-desired trait in a positive and appealing manner?

This is where the hand-crafted precision of a fine analogue watch comes in. Still desirable and as relevant as ever, it accurately represents those qualities John has brought to his trade through his lifetime. With the jeweled workings on show through the W of his name, the sense of openness and transparency in John’s dealings is reflected alongside the dependability and dedication he is synonymous with. This is his brand, and he is both comfortable with it and confident that it represents him faithfully.